About us

Perlavera is a South Florida-based women's clothing wholesale luxury brand who creates made to order garments to supply a national portfolio of designer boutiques. With over a decade of experience in the fashion industry, our team is an extension of the boutiques we supply and relentlessly strive to create well-crafted clothing for women of all sizes.

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Everything is designed.   Few things are designed well.

a person with long hair

  Sedef Dundar, Founder and Creative Director 

As founder and chief visionary, Sedef inspires women to embrace their confidence in fashion, intellect and life choices. She believes that quality is not a coincidence and that learning is a never-ending journey. Sedef, an accomplished textile engineer, finds inspiration in nature and geometry. She is a textile engineer originally from Turkey and an alumni of Goldman Sachs 10,000 Small Businesses Program.